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PAGE SIX
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THE BEACH, N. D', ADVANCE
THURSDAY, AUGUST 18, 1932
A national chain store executive directs the managers of his stores as
follows:
"'(1) Do you want to be certain of reader interest? Then use the
newspapers. Many a circular receives only a casual glance, while the local
newspaper with hundreds of general news items is read thoroughly from
first to last page.
"(2) Do you want representation in the same 'shopping window' as
the other merchants of your town use? Then use the local newspaper.
Women, the purchasing agents of the home. read newspaper advertising"
daily, whereas many a circular is tossed into the waste basket without a
glance.
"(3) Do you want fast action? Then use the newspaper. The ad
that you run today, if it contains real merchandise news. will bring im-
mediate results tomorrow. You can reveive and sell out a consignment of
merchandise with newspaper advertising in less time than it takes to pre-
pare a circular.
N"(4) Do you want to be recognized as a factor of importance in your
community---a real home-town store? If you do, use the newspaper---it
undoubtedly is a strong factor in the building of goodwill and acceptance
by the whole town as a good place to trade."
If your business is big enough to occupy your time it is big enough to advertise. Surely we can
learn something from the successful business men!
• e
And Remember:. Non-advertisers constltUt the great bulk of all business failures.
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